An auberge that must sell through emotion.
Palmeras y Dunas is not just an address in Merzouga. It is a complete sequence: arrive, breathe, dine, sleep, and wake up facing the desert.


Bivouac courtyard
Luxury here must remain Saharan, not generic.
The design must show matter: dunes, stone, carpets, colorful doors, water, fire, table, and sky. This specificity makes guests choose Palmeras over an interchangeable hotel.
What the site should make guests feel.
Light
Large, bright, desirable images that make guests feel the place before the words.
Hospitality
Tea, welcome, dinner, advice, and human presence at the heart of the experience.
Oasis
The pool and palm trees create the breath that makes guests book in Merzouga.
Evening
Fire, table, and lanterns extend the value of the stay.
A simple story to understand.
Arrival
Check-in, tea, and a first breath in the courtyard.
Dunes
Ride, sunset, and photos at the foot of Erg Chebbi.
Table
Moroccan restaurant, buffet, tagines, and warm atmosphere.
Night
Tent or room, silence, and a wake-up in desert light.
A clear reading of the experience.
PoolOasis pool
View
ExteriorTent courtyard
View
DesertSunset over Erg Chebbi
View
RestaurantMain dining room
View
CampfireCampfire
View
TentBivouac suite
View
BathroomPrivate bathroom
View
BivouacTent at dusk
ViewThe signature is the feeling of a complete stay.
The page must reassure, seduce, and naturally guide visitors toward booking.
